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DTSTART:20141112T160000Z
DTEND:20141112T173000Z
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SUMMARY:2014 Seminar: Creating an Online Marketing System 11/12
DESCRIPTION:Seminar: Creating an Online Marketing System\n\nPresented by: Tina Stevens | Stevens 470\n\n\n\nFor many businesses\, your ability to reach your best prospects has minimized or disappeared.\n\nIndustry specific magazines\, newspapers\, trade shows\, and other traditional access to\n\nprospects continue to grow smaller in the face of expanding online communication channels.\n\nAs your prospects and customers now choose to research\, communicate and purchase online\,\n\nyou need to develop highly relevant online content. Now is the time to reformulate your plans\n\nfor making contact with potential and existing customers.\n\nReaching Your Audience Online\n\nTraditional marketing channels allowed you to push your message out in front of your audience\,\n\nonline channels require you to offer content that is compelling enough to pull\n\nprospects into your website and other online media. At this seminar we will review your online\n\nmarketing channels and examine methods for moving people along your online marketing\n\npath in order to reach the point of conversion into a customer.\n\nTopics will include:\n\n  maximizing your online messages\n\n  effectively using calls to action\n\n  understanding the flow of search\n\n  setting goals and expectations\n\n  understanding the ROI (return on investment) of online marketing\n\n  developing a plan
X-ALT-DESC;FMTTYPE=text/html:<font face="times new roman"><span style="line-height: 22.39px\; font-size: 14px\;"><b>Seminar: Creating an Online Marketing System</b></span></font><br />\n<strong><span style="font-family: times new roman\,serif\;"><span style="font-size: 12pt\;">Presented by: Tina Stevens | Stevens 470</span></span></strong><br />\n<br />\nFor many businesses\, your ability to reach your best prospects has minimized or disappeared.<br />\nIndustry specific magazines\, newspapers\, trade shows\, and other traditional access to<br />\nprospects continue to grow smaller in the face of expanding online communication channels.<br />\nAs your prospects and customers now choose to research\, communicate and purchase online\,<br />\nyou need to develop highly relevant online content. Now is the time to reformulate your plans<br />\nfor making contact with potential and existing customers.<br />\nReaching Your Audience Online<br />\nTraditional marketing channels allowed you to push your message out in front of your audience\,<br />\nonline channels require you to offer content that is compelling enough to pull<br />\nprospects into your website and other online media. At this seminar we will review your online<br />\nmarketing channels and examine methods for moving people along your online marketing<br />\npath in order to reach the point of conversion into a customer.<br />\nTopics will include:<br />\n&bull\; maximizing your online messages<br />\n&bull\; effectively using calls to action<br />\n&bull\; understanding the flow of search<br />\n&bull\; setting goals and expectations<br />\n&bull\; understanding the ROI (return on investment) of online marketing<br />\n&bull\; developing a plan
LOCATION:Greenfield Savings Bank (Northampton Branch) Community Room 325 King Street Northampton\, MA
UID:e.822.625
SEQUENCE:3
DTSTAMP:20260405T171138Z
URL:https://members.northamptonchamber.com/events/details/2014-seminar-creating-an-online-marketing-system-11-12-11-12-2014-625
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